Saturday, April 17, 2010

YGN Stop Press! Illamasqua in Australia!

I just got the most amazing news from Alex of Illamasqua.

Didn't hear me the first time?

Here is the press release:
Cult British make-up brand Illamasqua follows it’s phenomenal success in the UK, US and Dubai by launching exclusively with Myer Australia in June.
Since igniting the world of cosmetics at the opening of its first counter in Selfridges London, November 2008, Illamasqua has become the UK’s fastest growing privately owned make-up brand.  With a current strong presence across the UK and Ireland, USA and the Middle East, its Australian addition is a significant move for the brand and will be a key focus for 2010 and 2011.  
“We have been speaking for over 12 months now and are hugely excited to be forming an exclusive partnership with Illamasqua’, says Rob Gregory, Business Director for Cosmetics. “The success they have achieved in such a short time is incredible in a sector dominated by a few key companies. They offer a unique point of difference in the market and it is one that will work well with the Myer customer’. 
Illamasqua will initially launch in Sydney and will then roll out progressively to Myer stores internationally. 
“Myer will be a great partner for Illamasqua’ says Carl Atkinson, Managing Director at Illamasqua “They have already shown that they understand the brand as well as we do - there is great synergy between our businesses so we know the fit will be strong. We have exciting plans together that will see us quickly become a strong player in the Australian market’.
I seriously can't breathe.  You guys all know my love for Illamasqua knows no bounds.  To be able to actually see and touch these products in person?  I'm not an overly religious person but I'm pretty sure Jesus is high-fiving everyone in heaven right about now.

Aussie ladies - start happy dancing..... now!


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